Building a Connected Environmental Brand
Creating a brand for MP Environmental was a challenge, as the design needed to maintain a modern earthy feel while representing the relationship between land and water. The brand needed to accurately reflect the environmental consultancy services offered by the business and establish a connection with its clients. Through a careful balance of earthy colours and a symbol that represented the connection between land and water, the MP Environmental brand was successfully created, accurately reflecting the company's mission and services.
THE CHALLENGE
Designing the brand for MP Environmental, an environmental consultancy firm, was a complex task. The goal was to create a modern, earthy feel that accurately represented the relationship between land and water, which is at the core of the business's services. The challenge was to create a brand that conveyed both the technical and environmental aspects of the consultancy services in a way that was visually appealing and memorable.
THE SOLUTION
To overcome these challenges, I focused on the relationship between land and water, creating a brandmark that incorporated an abstract representation of both elements. The brandmark was paired with a modern sans-serif font, creating a clean and professional feel that was in line with the business's services. By incorporating the earthy palette and abstract imagery, I was able to create a brand that conveyed the technical and environmental expertise of MP Environmental while also being visually appealing and memorable. The result was a brand that effectively communicated the values and services of the business, connecting with their target audience and accurately representing the unique relationship between land and water.
