A Fun and Engaging Identity for a Marketing Company
The Box Orange brand was designed to reflect the company's mission of "growing value and visibility by implementing smart strategies." The challenge was to create a brand identity that was both fun and engaging, while also communicating their expertise in marketing. The solution was to incorporate a retro feel and striking presence in the logo and identity design, resulting in a brand that effectively reflects the unique qualities and values of Box Orange.
THE CHALLENGE
The challenge in designing the Box Orange brand was to strike a balance between a fun and engaging appearance, while also communicating their mission of growing value and visibility through smart strategies. The team wanted a retro feel that would stand out and be memorable, while still being professional and reflective of their business.
THE SOLUTION
To meet these demands, I focused on create a bold and eye-catching retro font for the logo design, paired with a simple illustration of growth in the 'O'. The colour palette was chosen to be bright and energetic, while still being professional and versatile enough to be used across various mediums. The end result was a brand that not only met, but exceeded the expectations of the Box Orange team, effectively communicating their mission and capturing the desired retro feel in a visually appealing and memorable way.
